Since 1993, the National Breastfeeding Awareness Week (NBAW) has been run annually by the Department of Health as a key event for promoting breastfeeding. The main aim of the campaign is to raise awareness of the health benefits of breastfeeding, increase social acceptance of breastfeeding and promote support for breastfeeding. The majority of actual activity that takes place for the week is run by healthcare professionals and the Department has in the past provided a range of promotional materials to support.
NBAW activities at a local level. We would like women to recognise their right to breastfeed at any time in any place. We also want friends, family and healthcare professionals to provide support for breastfeeding.
New date National Breastfeeding Week will run from 21st - 27th June 2010. Please visit this page again soon for further details of the theme and activities to support the week.